1-Practice with an understanding of and respect for the value of diversity.
2-Analyze the impact of social policies on our society
3-Use advanced communication skills to reach a variety of groups and members of the community.
4- Introduce politics as a tool instead of a science and practice democracy as a way of life, by addressing political concepts, such as; political party representation, freedom of speech and diversity.
5-Practice without discrimination and with respect, knowledge, and skills related to members' age, culture, disability, ethnicity, family structure, gender, race, and religion.
6- Promote participation of the organizations in democratic political and policy processes.
7- Increase public understanding and appreciation of the role of the organization in effecting members' political knowledge, and sociological awareness.
8- Address the issue of social development and awareness of the youner generations in order to let them be the tool of change.
9- Have an overview of the corruption at hand and its direct influence on the Jordanian society.
10- Clarify the wide influence of media on the society and address some media values: objectivity, reliance on official resources, fairness and balance.
11- Encourage development of voluntary work.