Hi everyone I am Lian Saifi one of LOT team members. Last wednesday; the 22nd of April 2014, I took a three day training course on Media and Journalism which was held at the Kempinski hotel, Amman.
The training included material on how to build a professional article and a press release using the three R’s, TRUTH, The Tilted triangle, The Golden Quote and the Golden House. These where some of the Rules Journalists use to write press releases and brilliant articles. Search these terms out; and i’m sure they’ll be super beneficial for anyone who is interested in writing press releases which will save you the trouble of revision and modulation.
TIP: if you ever get interviewed: Look Fabulous, be super confident behind the Camera, Never Roll your eyes, beware of over-using hand gestures, always keep your voice loud and clear and NEVER do weird facial reactions while the camera is still rolling.